The term sub-brand sounds like an easily and understandable concept:

“Using an established brand to launch another brand.”

eg. Virgin -> Virgin Atlantic -> Virgin money -> Virgin mobile -> Virgin media

Virgin make it work very… Continue reading

You’ve probably heard what I have to say about Microsoft. In fact you’re probably bored of me mentioning problems with Internet Explorer, Word and Frontpage. Despite their dysfunctional software we still use them day in and day out and there’s no arguing that they’ve made an impact on the way we work.

They introduced Office to our world which has become the industry standard all in one… Continue reading

Coaches seem to have stepped up the gears in the past years. I’m seeing more of them take a stronger approach to brand, design and marketing. They’re not just setting up shop, their pushing the boat out to make sure that their seen as a unique operator amongst the crowd.

I started creating logos and then went onto complete corporate idenities from… Continue reading

Marketing a coaching business is not the easiest of tasks. Do you target the public or the corporates? Its a regular and common problem NLP coaches face and one that was solved visually with Infinity Associates. Having worked for corporations and starting up an array of businesses themselves, Chris & Adria Bannocks combined their creative yet disciplined skillsets for their new venture, Infinity Associates… Continue reading

Just before Christmas my graphics tablet finally broke down on me after 3-4 years. It was a Wacom Graphire 3 A6 size. It wasn’t top of the range but it was a beauty to work with. Never the less it was time for a change but the question was which one should I buy?

The most obvious and typical answer is “Get a Wacom Intuous.” Yes, they are the… Continue reading