You know you’re a graphic design geek when you instantly recognise fonts from the credit lines of a movie. There are thousands of fonts available, each one oozing an individual character to communicate a specific message. Every designer has their favourites which is usually derived from the fonts ability to work correctly to meet a brief. ( Or just a personal preference.)

My favourites in no particular order:

Myriad Pro: A personal favourite as it has the ability to work on any identity. A modern sans-serif which i like to use in bold to give that all round, professional, welcoming, corporate but contemporary message.

Eurostyle: A great font which will suit any logo. With its mixed curvy and boxy character it borders on a dynamic, slightly techy, professional and friendly image, signifying a company changing with the times. Very different but in a reserved manner.

Leftist Mono: With tiny sharp serifs this font revamps a more traditional style font. Shows old age prestige with a clean cut modern twist.

Trajan pro: Another personal favourite. Like its name, its style is strong, sharp and sophisticated with a bold presence all in uppercase. It can create a traditional image but the shear class of it oozes class and prestige.

Magistral: Like eurostyle the mixed character of this font provides an image borderng on many but the semi-bold body makes it a little warmer while the precise lining gives it a techy edge.

When choosing a font look at the characteristics, what it says to you and how it sits in its space. Is it communicating the message you want?