Conceptstore Brand & Design » 2008 » June

Jigsaw Corporate Identity – A mini case-study

June 18, 20081:27 pm

Brief – A Home Improvement company focusing on interior property renovation and specializing in kitchen and bathroom installation

Requirements – A strong and bold brand with a commercial appeal. Something industrious reflecting the tradesman/power tool/D.I.Y industry but in a friendly way.

Name creation – Brainstorming of company/domain names and service definition.

With over 30 variations of company name and up to 10 service definitions we decided upon

JIGSAW HOMEIMPROVEMENTS

Concept logos Stage 1  and concept logos redraw

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Concept logos Stage 2 – digital

Final logos

Website design – Simple, easy to use, informative outline of services.  Content managed to be updatable easily.

Business Cards

Flyers 

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