Your often sidetracked, making your copy so accurate that you forget the power that an image holds in your marketing material. The content sells the finer details but the image buys the interest of the reader first. A huge selling point for your marketing materials is a sexy image.
After working so hard on perfecting your text you forget about the images and don’t bother too much about them. Picking, finding and creating images is no easy task so you use no image or any relevant image you can get your hands on, in turn reducing the quality and success of your marketing materials. You’ve underestimated the power of a sexy image!
When I say sexy image I don’t mean sex or nudity! I mean:
Thought provoking, creative, classy, original and strong images. Maybe its a photo or maybe a graphic or maybe a mixture of both. It should :
1.)Strongly convey or reinforce your message in some way
2.)Go beyond the obvious and typical
3.)Grab attention from the viewer
It doesn’t have to be loud or colourful or extremely stylish it just has to reach your audience and raise the emotion you want it to. You have to create and put them into an environment.
In general the problem maybe not be the lack of images used but the quality, so after you’ve finished your text put your thinking cap back on and get creative with your images to make the most of your marketing investment.
