Ever seen a vanilla sky or a red Ferrari?
A white apple mac or a rainbow?
An iPod or a those lovely black shoes in the shop?
Then you may have been captivated by colour. We all take it for granted but colour gives us our very way of life. Without at least 2 different shades in this world we would all cease to exist but there are in fact billions which we see everyday.
So how does colour work?
Colour is basically a hue mixed with white light (saturation) to provide a tone. To get more technical, a colour is measured in wavelengths according to the sensitivity of the human eye.
Generically humans have three colour cones in their eyes being Red, Green & Blue, (RGB). Each cone mixes itself with the other to create a final colour depending on the hue of an object, the amount of white light shining on it and the way the brain processes the image. (like mixing paint).
As humans we’re all individual, with different colour, shape, length, hair, eyes, faces, bodies etc.
In the same way one persons colour cone capability is different to another and its been said that no 2 people in the world will see one colour in the same way.
Likewise some tribes in Africa cannot see the colour blue, whilst Alaskan tribes have over 15 variations for the colour white.
In some cases a persons colour cone capability maybe slightly lower then normal creating colour blindness.
Colour technology
Although we can as humans can visualize billions of colours, computers at one stage could only generate a small fraction of that percentage. Most screens operating on a 32bit system generate 16.8million colours which is more then enough but with todays technology a computer (64 bit) can now keep up to speed and surpass our colour capability.
Colour is a powerful and valuable tool which generically carries emotions for all of us. They can create a new emotion or rekindle a past memory, either way they can be used to make a communicative and personal link to us subliminally.
Did you buy that Apple Mac or the Ipod?
Lusted for that red Ferrari even though you may not have driven one?
Opened a store card and bought those black shoes?
