A few months back Martin Astley from the Openblue Team wanted to pursue a new personal venture to coincide with the current Openblue offerings. Having successfully traded on the stock market for many years, they worked out a way to use their own experiences to educate others with Traders-edge.co.uk.
Traders-edge provide personalised training courses to anyone who has the want and will to learn about stock trading, backed up by mental coaching techniques to turn you into a disciplined and successful trader.
The brand and identity was to encompass the the stock market bull’s and bears but the logo itself was to be reflective of a forward thinking, successful but yet still friendly company. After hours of reasearch we found that the industry itself has very few but solid icons such as the line graph. Although it seemed like a common idea it was one which got the point across quickly and easily.
However! We weren’t ging to be typical about it, the logo had to be modern and advanced. After several ideas and revisions we developed a dynamic arrow using two gradients to symbolise both the line graph, fluctuations in teh stock market and the capable success of learning with the traders edge. Fitted with a suitable font it has slight warmth to it without being over friendly.
After establishing the logo we went onto design a great website with subscription and membership facilities as well as stationery, flyers and PDF book cover to promote the business.
Take a look for yourself at www.traders-edge.co.uk
