In an overpopulating profession, the competition between law firms has increased. The recession reduced your profits and the government’s policy to provide more legal aid has not helped to keep your firm afloat. Word of mouth is just not enough, as a law firm, you have to market your business to win more work.
It’s easier said than done. When it comes down to brand and marketing, law firms suffer three major problems:
- A resistance to change with the times
- A lack of knowledge of brand and marketing
- A lack of time to work on brand & marketing
On top of it all, you suffer the same problem that every law firm faces, the public’s dislike for solicitors.
As a brand and design agency we’ve helped law firms to solve these problems and become individual thriving businesses but it’s not all pretty pictures and fancy text.
Law firms know they need a brand presence to step out from the crowd but is the motive behind the progression the right resolution? Which route should you take to solve these problems:
- How can we increase immediate turnover?
- How do we separate ourselves from the competition?
- How can we keep ahead of the competition?
- How can we become a more familiar public face?
We know that the practice of law is based on experience and heritage so its natural for a law firm to uphold a sense of tradition, prestige and quality. However an outdated sense of those values only depicts an outdated business and an unwillingness to change with the times becomes a weakness for any law firm.
Its essential for a firm to adapt and consider change. It doesn’t mean throwing away old
tradition, but remembering it rather then enforcing it. It doesn’t mean loosing heritage because
branding is built upon the very idea of it.
Change is a way of solving problems and it may not equate to a complete overhaul, but at the every least an update to keep with the times, to welcome new clients and improve services for old ones.
When branding a law firm make a start by levering change.
Through past experience we’ve learnt that every law firm is different in size, operation and sector, yet you all try to look and act the same.
In doing so, it reduces communication to your target audience and loses you business because at face value there’s no definitive reason why a potential client should choose your firm over another.
In order to make a heartier presence, a law firm should infuse the character, principles and style into an identity in order to separate from the competition, communicate clearly to its clients and in turn raise a profile along with profits.
Design plays a key role in communicating and attracting new clients because design sells but the key to design being effective for a law firm is a professional reflection on its character.
No matter what sector your law firm operates its essential that the overall image is one of professionalism. Professionalism shows skill, honesty and quality and to uphold these values with a professional brand image requires that it must be produced professionally.
Anything less shows through as amateurish and comes off as a reflection on the law firm itself.
Time and knowledge are two factors which stop law firms from pursuing brand & design services. We’ve provided you with the knowledge so now we’d like to offer our time.
Having worked solely in the b2b sector we’ve gained years of experience preparing brand, design and marketing services for other businesses. We’re now working with a growing list of London based law firms to produce new innovative identities that will represent their law firms for the coming years.
Our business is not to bring you success, only to bring you more success so if you need help get in touch.
