Marketing a coaching business is not the easiest of tasks. Do you target the public or the corporates? Its a regular and common problem NLP coaches face and one that was solved visually with Infinity Associates. Having worked for corporations and starting up an array of businesses themselves, Chris & Adria Bannocks combined their creative yet disciplined skillsets for their new venture, Infinity Associates.

Chris and Adria wanted to develop an idea that they’d already put into place (Acuminous LTD), an early phase of an NLP and lifecoaching company which needed a new lease of life, a visual rebrand to match the new strategy behind the business. Based on a modern approach to training, coaching and personal development, it’s a a higher class of service, one which was original, professional yet appealed to both corporate and personal customers with a dynamic twist.

We began with the corporate identity in which Acuminous changed to Infinity Associates and then just to Infinity. Exploring ideas and themes we concluded whether the new company would have a dynamic and techy look or a warmer more friendlier approach.

After many revisions and concepts we designed the new logo along with a subrand to package a particular offering from Infinity, “Brainslim.” Following the logo we developed a matching website with modern functionality such as podcasts, downloads and blogs, all tied up into a CMS to control by the client.
The idea was to make a site which was useful to clients by offering them free advice on personal development. Within 6 weeks Conceptstore helped rebrand Acuminous into www.Inifnityassociates.co.uk.

Is it the brand that creates the design or the design that creates a brand ???

Its a tough one!
My thoughts are that the brand creates the design. Its the source and inspiration for a design project that creates the final piece BUT….

What if the final piece is no good! Does that mean that the brand is no good?

Sometimes its the final design piece alone that creates the premise of a future brand.

Many say that the brand doesn’t matter, its the design that sells it! Did you buy an MP3 player because of its brand, use and features or an ipod because the way it looks?

I myself have had jobs were the design really formed the brand. Others where the brand just spoiled the design.

Design is a communication of the brand. No matter how credible or great your business really is, a poor misguided visual representation can lead to doom. We all have to sell ourselves and thats what design does best, it sells.

Selling based purely on good looks though can also lead to doom. Its important to follow up your attractive presentation with real hard and honest truth. The visual brand must come alive into the real world and become a real brand, a trusted one and an excellent one.

When done properly its the brand that creates the design but like most pairings in life the brand is nothing without the design. Why? Because no one will ever know it existed?

If you live outisde of the UK then you’ll know that its difficult finding student residency in the UK.

Student residence is a new service managed by Sunita who wanted to utilise her network of student houses and make it easier for them to find the perfect housing in the UK.

Conceptstore developed the brand, identity hosting and content managed web site including live vacancies for Student-residence.com

John Showell of Product Approvals needed a PDF design of substance.  One that was easy to send, easy to read and easy to print.  On top of that it had to hit a home run to his new U.S. target audience.  Conceptstore carefully crafted a PDF to show a strong bold difference yet one which was professional and classy without being too overbearingwhilst reinforcing teh Approved Products Brand.

After a re-brand, Vinay & Martin at Openblue needed their new website built with a purpose.

It had to be an effective content managed website that was functional, user friendly, informative yet versatile to match the strategy of their business.

Including a shop and events manager, Conceptstore built the new website and made it internet freindly by adopting the design into a userable website for the net.  We reinforced the brand with extra graphic design and flash animation to create a great website for Openblue.