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Category Archives: Business
Selling Alcohol to Non Alcholics
Last year, I was commissioned with a challenge: Create an alcohol related brand for a country of non-alcoholics.
The company “Zest” wanted to take contemporary British cider as its lead product and create a distribution brand to a new age of Indians in India with a USP of all products being suitable for vegans.
As well as alcohol, the company was also to distribute Italian food, wine and non-alcoholic…
