Marketing a coaching business is not the easiest of tasks. Do you target the public or the corporates? Its a regular and common problem NLP coaches face and one that was solved visually with Infinity Associates. Having worked for corporations and starting up an array of businesses themselves, Chris & Adria Bannocks combined their creative yet disciplined skillsets for their new venture, Infinity Associates.
Chris and Adria wanted to develop an idea that they’d already put into place (Acuminous LTD), an early phase of an NLP and lifecoaching company which needed a new lease of life, a visual rebrand to match the new strategy behind the business. Based on a modern approach to training, coaching and personal development, it’s a a higher class of service, one which was original, professional yet appealed to both corporate and personal customers with a dynamic twist.
We began with the corporate identity in which Acuminous changed to Infinity Associates and then just to Infinity. Exploring ideas and themes we concluded whether the new company would have a dynamic and techy look or a warmer more friendlier approach.
After many revisions and concepts we designed the new logo along with a subrand to package a particular offering from Infinity, “Brainslim.” Following the logo we developed a matching website with modern functionality such as podcasts, downloads and blogs, all tied up into a CMS to control by the client.
The idea was to make a site which was useful to clients by offering them free advice on personal development. Within 6 weeks Conceptstore helped rebrand Acuminous into www.Inifnityassociates.co.uk.
You have posted such a nice article. Thumbs up! Very nice article.
Thanks