PC’s turning into MACS!- Brand Power
I went into PCWorld on the weekend, probably the first time in a year and I was met by quite a few surprises.
1.) They’ve re-branded (good strategy, poor execution)
2.) They have a new range of PC’s available
They had the usual selection of computers ranging from laptops and desktops to MACS and consoles but I was surprised to see another isle of top branded PC’s that looked a little different. I’m a little outdated with my computer tech knowledge so this may actually be no surprise to some people.
SONY, PHILLIPS and HP have created they very own I-MAC look-a-like PC’s. Each one looked great and each one wasn’t as expensive as I thought they’d be. They had good specs and I was surprised by the combination of style, price and userabilty each one had.
SONY VIAO -It looked like a combination of a MAC G5 (metal casing) and the older I-MACs. (see what I mean).

Phillips – Like the current I-Mac but in black.
HP – Like the older I-Macs again but in black but with a touch screen! (WOW)lol.

Like the I-MAC they were all, all-in-one units which was a great selling point for me (and the touch screensmile) I hate PC’s because there so messy, ugly and problem prone but there much more affordable and probably better value for money then a MAC. I’m also use to the PC, switching systems would probably be a pain so having a mixture of the two is perfect.
Apple have always had a big presence with designers and the US. They certainly infiltrated the UK with the Ipod and now it seems that Apple have had an effect on the way computers are made on a whole.
The sheer simplicity of the IMAC (all in one) makes it a great product for everyone. Most people want a nice looking computer as its now a household object. They also want one which not messy and preferably easy to use. Although these new styled computers are still PCS’s running on Windows, it is a step in an old but maybe not fully explored direction which Apple have built there empire on.
Will this be the new way for PC’s?
