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	<title>Conceptstore Brand &#38; Design &#187; re-branding</title>
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		<title>Do you know WHEN you need a Re-Brand?</title>
		<link>http://www.conceptstore.co.uk/blog/business/do-you-know-when-you-need-a-re-brand/</link>
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		<pubDate>Tue, 25 Nov 2008 13:37:03 +0000</pubDate>
		<dc:creator>chaten</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[logo design]]></category>
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		<category><![CDATA[re-branding]]></category>

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		<description><![CDATA[This is a brief guide to help you ascertain on your own WHEN your company needs a re-brand. Questions asked and answered:
- What&#8217;s a brand?
- Why would you need a re-brand?
- What does a re-brand involve?
- When do you need one?
Whats a business brand? (briefly)
The term &#8220;brand&#8221; represents your business values, history and direction. It&#8217;s [...]]]></description>
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