Marketing is all about connecting with the customer, psychologically and emotionally. That could be done through talking to them, mirroring them, entertaining them, educating them or even confusing them. In any case, the key is to connect with your customers emotionally so you can encourage … [Read more...] about Are you using the 7 Sins of Marketing?
Archives for May 2013
Is it the idea? The follow through? The play on words? Or does it have no impact on you whatsoever? Or does it? I bet you remember at least one strapline you read somewhere and if so that was a good business strapline because you remembered it. But do you really need a business … [Read more...] about What makes a good business strapline?