Branding your business
I implement 3 unique steps to explore, strategise and create a truthful and engaging brand that represents your business.
My brand discovery service is a 1 on 1, creative workshop session between me and you, bringing questions and data to the forefront of your brand creation.
By working together and learning about your business and ideas, I can fine tune brand values, problems, solutions, your business model and USP to ascertain the best route to market via a brand strategy.
The Brand strategy will define your business through:
- Brand Values
What is your core brand? (Character & Actions)
- Brand Positioning
Your differentiation in the market place (USP & Marketing)
- Brand Promise
What defines your business (Can you deliver on the promise?)
- Brand Audience
Identifying your target audience (Different sectors & Geographics)
- Brand Users
Connecting with your customers? (User Profiles & Pain points)
- Brand Language
How to communicate verbally (Wording & Tone of Voice)
- Brand Naming
What the brand name should be?
Brand Identity Design
The brand strategy will form a full proof design brief to lay the foundation of how your brand should look and connect with its customers. I’ll bring the brief to life with step three, your brand identity design. >>