Have you ever tried to re-size a logo design and noticed how it starts to look blurred or jagged? That’s because the image file that you’re using is a rasterized file and not a vector logo design file.
A raster file is one which has a defined set of pixels and data, and when en-largening it, you’re basically stretching those pixels out of size and shape. This distorts the logo design making it look cheap, unprofessional, blurry and just a mess. That’s why we use vector software to produce our logo designs.
Instead of using a pre-determined set amount of pixels, Vector software (like Adobe Illustrator) uses mathematical equations to produce lines and shapes, so a vector graphic can be re-sized perfectly without distortion. That’s why we, as a professional design agency only ever create vector logos.
Every now and again we carry out work for a client who had there logo designed before meeting us and in doing so they have a rasterized logo design and not a vector logo design. A raster logo design generally looks ugly, is very hard to use and tends to bring down the quality of the branding. To solve we convert their logo to vector format. In
If you’re having a logo designed, make sure you’re getting a vectorised Logo Design. If your logo designer has not offered a vector logo design, can’t produce one or doesn’t even know what a vector logo design is, then its a good idea to find another logo designer instead because the logo design you’ll be left with will only cost you more to reproduce at a later date.
If you already have a logo that’s not vectorised then get in touch and we’ll vectorise it for you. It’ll be worth it!