When creating a business logo design I find that clients contact me for my logo design services but are often scared to be daring and different. They usually want something obvious that aligns itself with their business and a company logo design should do just that but rarely do I find a client who is willing to go against the norm, beyond a boring logo design and into an actual brand identiy design with a unique branding concept.
Clients usually want to play it safe by letting customers easily know who and what they are. That is the goal of a business logo design but by using a concept and creating a brand identity you can create a stronger brand image. This idea has been proven and preceded by many corporate companies and of course being a corporate company does have the advantage that the business and brand is already established but even they were Startups at one point.
Examples of successful but not so obvious company logo design ideas that use concepts to build a brand identity:
Nike Logo Design
What does the word Nike with a swoosh have to do with sports apparel? Nike is actually the Greek Goddess of Victory and the swoosh is a check mark to symbolise positivity.
What does a silver triangular shape have to do with cars? Its actually a silver three pointed star symbolising excellence in air, land and water engineering.
What does a shell have to do with petrol? The founder actually sold sea shells in a small shop before buying boats to eventually import petrol/oil.
As you can see, these business logo design ideas have a meaning stemming from the root and history of the company and in all cases it’s not so obvious what the logo design actually means or what the business does. The idea here is that they’ve not designed a logo to symbolise the business service but a logo design to symbolise a business and brand concept.
Using these logos as oppose to a typically symbolic one could be seen as risky but what really made these logos and busineses successful was the confidence to be unique and use a concept for the logo design.
Many businesses worry that their audience won’t understand or even like the logo which represents their company so what you have to remember is that a logo design is just that…. A design. That means it can be creative and it should be symbolic of a concept and not necessarily definitive in a common sense.
Have the confidence to be unique and use a concept because not everyone will ever like your logo design but what revolves around it can make it a world famous icon.
Are you getting a new logo design for a new business? or maybe you’re re-branding an existing business? Get in touch for expert help on creating a a great logo and brand identity design.