Theres a secret and powerful weapon in business and its called “illustration”.
Its proven itself over and over again and in doing so branched its definition out to several disciplines to adapt with the times:
Theres Traditional Illustration:
Digital Illustration & 3d Illustration
All the above are pretty bold examples of effective communication that could be seen as entertaining but illustration also plays a heavy hand on informing with the likes on infographics, corporate brochures and general marketing documents.
Brochures, InfoGraphics & Flyers
These are all examples of external communication but illustration is just as widespread with internal business development. So many businesses use illustration as a core process to developing there next big thing.
Automobile & Character Design & Development
It’s not just for the artistic industry though. Medicine, finance and even religion utilise illustration to develop a point.
From the first spoken dialect to da vinci’s therories and right up to Disney Pixar today, illustration has only helped to develop communication and hence why its such a powerful tool.
It’s a shame that small businesses don’t utilise it more