Are you someone who doesn’t want a business blog, or someone who hasn’t even thought about blogging as a business. If that’s the case then you’re probably familiar with the term blog but don’t really know what it means or you think it’s a trendy and childish term that sounds unprofessional and a waste of time. Despite that, I bet you’d like a section on your website to post regular updates?
- If you want to post regular updates on your site then what you actually want is a business blog
- If you want to add a news section to your site then what you want is a business blog
- If you want to share specific information about your business then you want a business blog
- If you want to market your business online and increase traffic to your website or business then what you actually want is a business blog.
I find that businesses that don’t use blog maketing come in all shapes and sizes. You might be a startup business, an online store or an established business service provider, and in any case the fact is that you’re not blogging as a business because you don’t know what a blog is and how it can help you to market your business online.
If this sounds familiar then read on.
Why you need a company blog
You may have a website and ask why do we even need a business blog. The truth is that you should have both. A business website comes in many formats these days and your website could be a brochure site, an online store, or a community site. Whatever it is, it serves a specific function for your business and it may well be a business in itself. It’s probably a great tool to make sales or provide a service but does it actually pull in customers and create interest for your business?
Unless it’s a returning customer or a referred customer who enters your website directly, then I’m guessing that the answer is no.
This is where blogging as a business comes in. Whilst your website acts as your business brochure, shop or business premises online, the blog acts as your marketing team. It’s your sales man, your flyer deliverer, your online advert, basically your online PR team.
With your business blog you can create and share information to do with your business and send it out onto the internet on a regular basis. The two important words in that sentence are:
Creating Blog Content for your business blog
A business blog allows you to go past the 5, 10, or 20 pages that’s currently on your business website so you can start creating content that’s more user specific. Rather than a page that’s a list of services, you can create a blog post that goes into detail about one specific service. You could then do a blog post about supplying that service to a client. You could then do a post about the results. These are all things that potential customers would love to hear about.
Not only does it help by providng your customers with great information but in turn it creates a sales lead for your business whilst also pushing you up the google search rankings. Ultimately it’ll help your business to become recognised and remembered for something in particular, maybe even making you an authority on any given subject.
The truth is that it’s your business blog so you can post anything that you want on it. A business blog can contain:
- Information Resource
- Industry News
- An advert
- Training program
- A review
- Case Studies
It’s your personal media hub for your business.
Sharing blog content for your business blog
The great thing about blogs is that technically they were built to be search engine friendly so by simply creating a business blog and using it, you will reap rewards but to really make good use of it you need to share your business blog and the content on it.
By sharing the content, it means that you’ll increase the chances of the blog content being seen and the chance that a user will come to visit your website via the business blog. Once on your business website, you can inform, educate and influence them to come back to the site, signup for a newsletter or make a purchase. In any case its the beginning of a relationship with a potential customer.
The power of a business blog
The great thing about the business blog is that it takes the power out of mainstream advertising mediums. Using it as your own PR team, information resource and media hub means that you don’t need to go elsewhere to market your business. You can do it all online within the constraints of your own company. A business blog is basically a vehicle for online marketing with you in the driver seat. All you need to do to go forward is to be able to make content. If you can’t make content yourself then hire someone to do it for you but most importantly make sure you do it one way or another.