I’m often asked how I find my clients in which case the usual regurgitation of answers come out…..
“Networking, Advertising, Social media, Newsletters but mainly content marketing”
The last one “content marketing” is usually when the listener gets a little thrown off. They’ve heard of it but don’t really know what it is.
I like to look at it as a way building you reputation based on the content you produce and distribute.
That content might be an article, an interview, a guide, a book or any form of media that showcases your talents and solves the reader’s problem. More often than not this content is given away for free in return for a piece of trust from the reader.
The key element though is repetition. It’s not enough to produce one piece of media, you need to create many fresh and new pieces and keep distributing it. This is where content marketing gets difficult but also where it pays off.
Creating a mass of quality content and delivering it to your readers allows you to build a repertoire between you and your reader and then when the time comes, that reader will turn into a customer.
Content marketing works on many different levels so take a look at a few different strategies to content marketing.
- You’re a coach and you write a book. People buy your book and then hire you off of the strength of it. That’s content media marketing
- You’re a stylist and you do a free makeover for someone and film the whole process creating a before and after case study. You distribute that video case study and get hired based on the practice, skill and results shown in the video. That’s content media marketing.
- You’re a professional service provider who solves problems for other businesses. You write media pieces about problems and how to solve them and then publish them to your blog. These niche pieces are searched for, read by a reader and then based on the power of that article the reader subscribes to your news list, making them a prospect. That’s content media marketing.
Content marketing uses media as a means to build a reputation, a brand, a following and in the end a sale based on the strength of it.
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