Which Graphic Designer or Web Designer shall I Choose?
This question is commonly asked by prospective buyers in forums or local networking meetings in the Romford and Hornchurch areas of Essex, were our brand design studio is located.
Picking a designer is like choosing any other service provider or product, in fact it might even be easier but if you don’t know how, then here’s what to do:
1.It’s not about the graphic or web designer, it’s all about you.
Your first point of call will be yourself. Ask yourself what you need strategically, physically and then mentally.
What do you need strategically to create your brand?
- Brand Strategy
- Brand Naming
- Brand Discovery
What do you need in terms of print design?
- Logo Design
- Identity design
- Business Cards
What do you need in terms of web design and digital design?
- Web Design
- Web Development
- Domain Names
- Social media graphics
- Online forms
- Special website functionality
- A blog
Do you need ongoing creative and technical support?
Build a spec of physical requirements that you need and if possible try and create a mental requirement in the form of:
- A Project Goal
- Personality or Professional Requirements from your designer
The mental requirements are just as important as the physical requirements.
Whilst your project goal will help communicate your purpose for hiring a designer, the professional requirements will help you find one that you can work with.
For example, language, location or even personality and trust can be a factor in your hiring decisions.
Put together as much info as you can about what you need from a designer.
At this stage the budget is just for you.
Don’t pluck a number out of thin air, look at the above and see what services you need.
Then look at how much you can afford to spend on it all.
You can find a designer and spend £10.00 on a project or £100,000,000.
Deliverables, experience and location will all play a big part in the final cost that you’re quoted for, by any given designer.
You may get more deliverables from a cheaper designer but of less quality and vice versa.
You may have to bend your budget to get what you want and from who you want but having a figure to start off with is a starting point and will help you when it comes to speaking with designers.
3.Head Hunting a graphic designer or web designer
Compile a list of potential designers via searching and/or asking:
- Your clients
- Your locality
- Business sites
- Design sites
It may not be a perfect list but it will be a base to start from.
4. Short list Graphic Designers & Web Designers
Once you have a list of 5-10 designers, take a look at their portfolios, prices if displayed or any other info that might be a decision maker.
Also, be sure to look at their blogs and articles.
This will reveal their personality and professionalism.
Once that’s done, create a shortlist of 3-5 designers max.
A portfolio makes things easier for you.
It’s a visual representation of what your buying and it does actually make the sales process a lot easier.
5. Get in touch
Make contact with your shortlist.
Send them your spec and see the response.
If necessary call them or ask them to call you.
It’s likely that they will ask you for a spec and maybe even a budget so now you’ll be prepared with an answer.
Tell them your budget for a speedy and professional response.
Saying that you don’t know your budget is a lie, and the designer knows it.
It’s much quicker and easier if you give a budget, even a rough figure.
You can then request a quote if needs be.
6. Can you trust the designer?
Regardless of all the above what’s going to be important is that you can trust the designer.
That’s how most sales are made regardless of service and industry.
Knowing that you can work with and trust a designer is the main aspect of choosing a designer.
Get a feel for their professional responses and personality to see if it works for you.
After doing all the above and looking at portfolios, the budget may well take second priority to quality and reliability.
At that stage you can figure out costs and choose your designer.
Be flexible with your budget and realistic in addition to honest and open.
You’ll probably get a better deal out of it for doing so.
8. Bonus Tip Locality…A point to consider
Many like to pick designers that may be close to home and that may be a good place to start but it’s pretty much a standard today for designers to work remotely.
Don’t be afraid to look further afield.
One of my clients works 5 minutes away from me, another 3 hours away in Birmingham.
One is in Romania, another in Italy and I have managed to carry out work as far away as Australia, all from my desktop in Hornchurch, Essex, UK.
If you’re still unsure of who to pick then get in touch as we do it all.