Selling the service of design is no easy job. You the designer have to sell the client your skills and expertise which is based purely around you. There is no physical product that the client is buying into and design itself is not comprehensible to everyone. It’s actually like selling water to … [Read more...] about How to sell Graphic design
I’m often asked how I find my clients in which case the usual regurgitation of answers come out….. “Networking, Advertising, Social media, Newsletters but mainly content marketing” The last one “content marketing” is usually when the listener gets a little thrown off. They’ve heard of it but … [Read more...] about What is content marketing?
Believe it or not it's incredibly hard to find charities to donate your skills to as a business. You may think that all charities are crying out for help but the truth is that their not. Very few charities actively look for help and that help is usually a pretty specific requirement. Check … [Read more...] about How to find great charity work as a business or designer
One of the core problems I've always had was gaining new subscribers to my blog. No matter how much content I had or how good my content was or even where and how I distributed it, getting new subscribers was always incredibly difficult until I learnt one very secret tool In this lesson … [Read more...] about Lesson 8 | Turning Strangers into Subscribers
It won’t happen overnight Some new businesses have ideas of grandeur, thinking that because they have an idea and want to sell it, people will buy into it instantly. Whatever your idea is, it won’t become successful overnight. Every single business takes time to build. Amazon took 7 years to … [Read more...] about Start Up Tip 30
In the last lesson we touched on the idea of making your content searchable and findable but in this lesson we go much more indepth. The truth of it is that producing content is only the first half of marketing online. Sharing it and distributing that content is the second half which is just and … [Read more...] about Lesson 7 | Publishing & Sharing Your Content