I’m often asked how I find my clients in which case the usual regurgitation of answers come out….. “Networking, Advertising, Social media, Newsletters but mainly content marketing” The last one “content marketing” is usually when the listener gets a little thrown off. They’ve heard of it but … [Read more...] about What is content marketing?
Now that we've figured out how to create a years worth of content we need to focus on how to make that content premium content. We can't just dish out loads of content without ant calibre so in this lesson we'll be looking at specifc techniques to improve the quality of your blog posts. In … [Read more...] about Lesson 6 | How to create Premium Content
This is probably the biggest problem for small businesses wanting to market online..."How to create a years worth of content?" It's all good and well having a great blog and a maybe even a strategy to post but what good is it if you have nothing to post? In this lesson we'll be breaking down … [Read more...] about How do I Attract Clients Online | Lesson 5
Feedly is nothing new in terms of functionality or age having been around for several years now but it’s a worthy tool to keep in your business arsenal. At a time when the market became over saturated with news readers, Feedly was one of the tools that came out on top and is still one of the most … [Read more...] about Tool of the Month – Feedly
You might be getting a new website built or redesigning an old one but in either case you'll be asking the same question, "What text do we put on the website?" It's a tricky question for a few reasons: It's easy to look at someone else’s website and critique their content but it’s not so … [Read more...] about How to create an engaging website with web copy