Selling the service of design is no easy job. You the designer have to sell the client your skills and expertise which is based purely around you. There is no physical product that the client is buying into and design itself is not comprehensible to everyone. It’s actually like selling water to … [Read more...] about How to sell Graphic design
I’m amazed at how other articles make “creating passive income as a designer” sound sooo easy! The top tips is usually a regurgitated list such as… Create an e-book Create T shirts Sell on stock sites Do a side project Create a blog The truth is that you can actually do anyone of … [Read more...] about Creating Passive Income as a designer
I’m often asked how I find my clients in which case the usual regurgitation of answers come out….. “Networking, Advertising, Social media, Newsletters but mainly content marketing” The last one “content marketing” is usually when the listener gets a little thrown off. They’ve heard of it but … [Read more...] about What is content marketing?
Forget the 90's Sales Pitch. In the last lesson we looked at the sales tool of the 21st century being the blog and we refined its design so it works for you but now we need to figure out what to do with it. It's all well having a functional blog and creating content to go on it but what good is … [Read more...] about How to Attract Clients Online | Lesson 3
When starting up the term “business” associates itself heavily with risk, red tape, rules and regulations and you may well want to abide by those legalities to give yourself a better chance of starting up but does it really help when you’re in a pre-start up phase? Typically these rules and … [Read more...] about The most important rule to starting a business….
Marketing Budget For some reason small start-ups tend to underestimate their marketing budget. If I had to do it all again, I would probably invest 90% of my budget in marketing rather than anything else. You can survive and maybe even grow with just word of mouth but marketing is the only thing … [Read more...] about Start Up Tips #22