We’re a logo design studio in Essex and we’ve created dozens of logo designs for clients of all sorts. Your Logo design is a business investment but theres no denying that you’ve also made an emotional investment into the logo design as well. You want to be happy with your final logo design and you want it to be the perfect logo design but the question is “what is a perfect logo design?”
Unlike mathematics which leads to a single correct answer, design is subjective so strictly speaking there is no one correct answer to create the pefect logo design but my logo design tips below are a methodical approach to getting the perfect logo designed for YOU by a design agency.
1. What’s Your Opinion for the final Logo Design
A logo designer can only be as creative as you direct them to be so good logo design starts with you, the client.
Look at as many logo designs as you can and find designs, shapes, colours, styles and objects that you like in general. Look at other businesses and the way they project their brand visually. You’re not doing the logo designers job for them (they’ll be doing the above as well) but what you are doing is building an idea of what a Logo Design should be, inparticularly what you want your final logo design to be.
When mentioning this process, some people are put off because they think, “we don’t want to look like anyone else or copy anyone else”.
This is not the goal of this task. The goal is for me the logo designer to get inside your head to see what expectations may be sitting inside. Its also a way of defining descriptions and style with visual evidence in order to create a perfect logo design for your business. Using literal descriptions is good but words are interpreted in different ways especially when it comes to design so interpret them visually to express your desires.
If no desires are made then desires can’t be fulfilled with the logo design
- Do not give your logo designer an empty canvas (unless you’re giving them complete control)
- Research visually
- Refine your favourites strictly by keeping your business in mind.
This will lead to a strong start for your perfect logo design, saving you time and money and reducing risk in the process. (If you can’t do any of the above, ask your logo designer for help, they’ll go through it with you).
2. Use a logo design brief.
After doing your initial research its now time to refine it with a logo design brief. The brief will ask many questions, answer them fully, directly and accurately as possible.
Narrow down on your specifics such as:
- How the logo will be used: printed, stitched, on a shop front, on a van?
And focus on your brand:
- Who’s the Target audience?
- What’s the Company history?
- What’s the goal?
- What’s the mission?
These along with others are all factors which will affect the outcome of your logo design.
A good logo design brief is there to regulate the project. It sets out an end goal for both the client and logo designer with usable ideas. Its a professional version of your desires to drive the logo designer in a particular direction.
Without direction you’ll end up lost with a poor logo design for company.
3. Control your Logo Design Ideas
Try not to contradict yourself in the brief. Words like contemporary and traditional are complete opposites and lead to confused communication. Be strict and focus your desires, in turn focus your brand.
4. No pixellation with a good logo design
Style plays a big part in logo design. To ensure you get the perfect logo design make sure that visual professional techniques such as vectorisation are used. This enhances the functionality, quality and visual presentation of the logo design.
Other technicalities such as spot colours, stroke widths, gradients, photo usage are all details which can really determine a good logo design from a bad one so make sure your designer has a good logo design portfolio and knows their stuff to ensure you get the perfect logo design.
Stay away from using :
- special effects
- a poor designer
A good designer will know when and how to use elements in a design.
5. To be original or not to be original with your logo design
Your logo represents your brand so it needs to be an original design.
If your on a tight budget or attempting to do it yourself then simple is the way to go. Use no more then 3 colours, no special effects and no attempt to be brilliantly original. A simple design with no budget works better then an overworked design which comes off as amateurish.
If working with a professional then don’t be afraid to be original. As long as it fits in with your business brand and you have the confidence to use it, then an original or complex design can have greater rewards then going with the norm. It can lead to a truly great logo design.
To create your perfect logo design, be confident and keep an open mind.
6. No porky pies with your logo design
A key to a good logo design is the communication it creates. Don’t go for the most glamorous graphic design go for the one that communicates your business in the best way now and in the future. By doing this your painting a clearer picture of your business by meeting clients expectations visually but most importantly honestly. There’s nothing people hate more then dishonesty. A perfect logo is an honest one.
7.A matter of opinion
Ask 10 strangers “what do you think about my logo design?” and you’ll get 10 different answers and none of them will help.
You are the driving force behind your business and only you know where the business is going so make sure that the people you ask for opinions also know your business. Don’t ask just anyone, ask a person who:
- you know
- you trust
- knows your brief & business
If you didn’t ask the general public to fill out your brief then don’t ask them to comment on your logo design.
8. Strictly business with the Logo Design
Your logo design has to create emotion to be effective. Whether its joy, tradition, or coolness it has to say something, so make sure it does.
At the same time remove all your own personal emotions from the logo design and remember this is business. The logo represents your business, your brand, not you. Exchange all your personal desires for your business ones. Don’t try and make your logo design/business something its not.
9. The big payback with logo design
Pay something for your logo design because perfection comes at a price! We’ve seen businesses use free logo designs and the outcomes were atrocious and highly unprofessional leading to further expenditures later on. Ideally, hire someone who knows what there doing and pay them to maximise your investment and reduce your risk.
Realistically pay what you can afford and you’ll get the perfect outcome for the price.
Heres a place where you can find a great selection of stock logo designs.
10. Be confident & decisive with your logo design
A good logo can only be as good as the force behind it. Whatever the final outcome, be confident in your logo design and so will your customers.
For help with your logo design, get in touch with us here.