We’re a graphic design studio in Essex, producing creative works of design and consulting on various projects. We deal with alot of Essex based startup businesses who’ve taken a punt at making their own marketing collatoral but eventually, realise that they need help from a professional graphic design studio.
The problem is that when it comes to marketing material, you the business owner are so focused on creating the perfect copy that you may forget the power that good graphic design holds. Content is of course King and it sells the finer details but the images are what buys the interest of the reader.
After working so hard on perfecting your text, you’re drained and you’re not too bothered about the creative design or images because finding, picking, investing and creating images is no easy task so you use whatever you can get your hands on. In turn this reduces the quality, impact and success of your marketing material because you’ve underestimated the power of graphic design and what a design studio can do for your business.
Not any graphic design will do though. To make it succesful you need to make it creative, classy and thought provoking graphic design:
Maybe it’s a photo or maybe a graphic or maybe a mixture of both. Sometimes it’s just the layout but in any case..
Good Graphic Design should :
- Grab attention from the viewer
- Convey a mood or message for the document
- Go beyond the obvious and typical
It doesn’t have to be loud or colourful or even extremely stylish it just has to reach your audience and raise the emotion that you want it to.
You have to create and put them into an environment.
I find that the problem is usually not the lack of images used but the quality of images used. If you create adverts and copy, after you’ve finished your text put your thinking cap back on and get creative with your images to make the most out of your marketing materials.
Better yet hire us, a design agency for any of your graphic design or web design needs.
Check out some more great graphic design here.