Businesses and brands play a huge role in movie storylines, almost like a supporting actor. In many cases the whole idea of a movie is built around a business, playing a central role. These fictional businesses build character and personify, but remain in the background to help to move a story along, quite often from a series of movies.
These fictional businesses build a brand and cult following but remain fictional and tied to the movie, lasting only last the lifespan of the film but what if they were non-fiction? How would they look and operate in the real world? What would their logo design really look like as a sellable entity not tied to a set storyline?
Heres an exercise to rebrand 10 popular movie based, fictional logos, essentially bringing them to life as non-fictional, modern and commercial companies without losing their original purpose and heritage.
Skynet/Cyberdyne Systems logo design – The Terminator movie franchise
The original Skynet Logo Design
Cyberdyne is a very 80’s logo but like real world events, it’s used to inspire and create the sub-brand logo Skynet. The Skynet Logo gets a freshen up with design during the course of Terminator franchise making it more relavant to each era but there’s no arguing that the Skynet logo has something sinister about it.
The logo rebrand concept: Look into the future
Montana Management Co logo design – Scarface
The original MMC logo design:
Within the money making, coke sniffing, gangster flick Scarface, theres only one short snippet dedicated to Tony Montanas company which acts as a front for all his illegal deeds, yet the use of his company, MMC is shown throughout the movie as he legally launders money. Design wise, it’s a simple and classic typebased logo, mirroring Tony’s desire for prestige, acceptance and wealth. In todays world it is a bit outdated and pretentious.
The logo rebrand concept: We manage your lines
Genco Olive Oil logo design– The Godfather
The original Genco Olive Oil Logo Design:
Theres quite a few variations of the logo from the shop signage in the movie to the real products available today. Each one is visually different but similar in style taking on a vintage look. As in Scarface, Genco Olive Oil is used as a front to harbour illegal business but design wise, you can’t help but notice how much it reflects the main character, Don Corleone. Stylish yet understaed and classic with an heir of darkness to it. Great for teh mafia but not so great for Olive Oil.
The logo rebrand concept: We have no connection to the mafia.
Emailwaren Fabrik – Schindlers List
The original Emailwaren Fabrik Logo Design
The only hint of brand design found for Oscar Schindlers business was his factory signage. Oscar Schindler was more of a social marketer or personal brand expert.
The logo rebrand concept: We’re still here.
Paper Street Co – Fightclub
The original PaperStreet Co logo design:
It’s a vintage design and much like the move it’s eeiry, dark and alittel scary. Upon closer inspection you can see that the logo is actually a link back to the movie plot. The logo design is original but a little old fashioned.
The logo rebrand concept: A real paper street soap co
Whats your favourite movie logos? Check out more about great movie logos here >>