A logo design is:
- A piece of visual communication
- A way to identify and separate your brand from another
- A tool to help build a visual relationship with the public
- A badge to help the public remember you
Some say that investing in a logo design is a waste of money but if you have a business and no logo or signage whatsover then how are the public going to know that your business exists? Sure, there are ways around it like verbally communicating your business presence or sending simple and plain emails and letters but what you’ll find is that potential customers will eventually want to see a sign of some sort. Why?
A logo design:
- Creates trust
- Creates a physcial presence for your business
- Shows authenticity
- Creates confidence
A logo design is a mass marketing, selling tool that creates confidence with consumers so if you don’t have one then you’re just losing out. In saying that not just any logo design should be used. A bad logo design can be more damaging than not having one at all.
To create a great logo design you need to look deeply into your own business and convey a message, a style and tone that communicates and attracts potential customers. When designing a logo design, we always use a logo design brief to help identify your business brand.
Many take our design brief, walk away and totally rethink their business idea before answering it.
Give it a go yourself. Download our Logo Design Brief >>