Logo design, like everything else in life faces the ever-looming threat of age and time.
Sure, you can use the latest design trends to make a logo design look current, but originality, communication and a certain consistency is the key to creating an identity design that lasts.
Trends however are not to be ignored.
Trends are a sign of the time, a sign of change, modern lifestyle, culture and design which automates the idea of being current.
The danger here is that using a design trend may provide a contemporary relevance for a brand but also a monotonous identity, similar to every other business following the same trend.
Eventually that design trend will go out of fashion and in turn make your brand identity look outdated very quickly.
And you have to remember that trends are just that, a trend, because they spawn from culture, rising and falling in popularity from one season to the next.
In light of the above we can define that styling works better for logo design because style produces more positive outcomes for the creation of an identity.
For one, style is more of a personal attribute, projecting a unique image for an identity as oppose to a popular trend which is mimicked on a mass scale.
Second, style can be altered to become personal, functional, original and purposeful as a longstanding identity.
Last but not least, style can be narrowed down as a past trend.
In doing so a past trend is one which is seen as classic and familiar which helps to improve communication and create a stronger and original identity as a logo design.
The purpose of logo design is to represent something; you, your brand, your service or product, and communicate a message regardless of style but style whether minimalistic or heavy helps to achieve that message.
And style, when used properly can transform just a logo design into a long-standing brand identity that impacts and inspires.
At the end of the day, what’s important is not the design trend that the logo design uses but the identity that the mark creates and how that identity may change over time.
Take an in-depth look at the theory of targeting audiences, styling, branding and logo design with our article, How to create a lifestyle brand >>