There’s a secret and powerful weapon out there that not a lot of businesses use.
Some might call it a childish solution and some think of it as an amateurish trade but these are ignorant opinions by people who don’t see how it evokes emotional responses, influences consumers and displays a beauty in design that impacts and engages every time.
That secret marketing weapon is illustration.
Its greatness is evidenced throughout history as its championed communication, research, development and commerce for governments, religions, businesses, lifestyle and culture.
These are pretty bold and artistic examples of marketing that build char
These are all examples of external communication to entice and communicate with consumers but illustration is just as widespread with internal business development. So many businesses use illustration as a core process of developing their next big thing.
It’s not just for the creative industry though. Medicine, finance and even religion use illustration to develop a point.
From the first spoken dialect to Da Vinci’s research and right up to Disney Pixar today, illustration has only helped to entertain and develop communication.
Its a secret and powerful marketing tool that not many small businesses invest it.
And it’s a shame.