If you’re looking to read about the history Social Media, Facebook or Twitter then this is not the post for you.
This article revolves around the premise of marketing and communication and builds a historic story about how and why we use it because marketing, graphic design or social media may seem like a new age of communication but it’s actually nothing new in terms of promotion. The only thing new or different about marketing today is the technology behind it.
Marketing and communication have been around since 40,000 BC and the discipline back then was known as wall paintings used to entertain or inform others about experiences. Today, we call it Billboard advertising.
With no paper or printer, the first oldest human race would draw or carve their pictures, usually of people, on a wall to communicate a social message. The message could be a story, a warning or a suggestion and the intention was always to influence others.
Exploration of techniques during BC led to an evolution of communication material where wood-block printing, stamps, papyrus, silk and stone were used to enhance the art of communication for the masses.
The Chinese evolved design communication in 105BC by
Followed with intu
Taking graphic design and marketing to the next evolution, adverts and personification were merged together hand in hand to re-invigorate social and marketing messages through print design but it wasn’t until the invention of the “print press” that personification and design in adverts became easier and common place.
500 years later, adverts, slogans, beautiful graphics and personification are all used on a daily basis to sell a message and create the below standard of print adverts that had social impact.
Print flourished in the
The 21st century has gone totally digital and in effect made personification and social communication more successful than ever. It’s present in print, radio and TV but today on the world wide web it’s found a way to become more personal, more targeted and more successful to smaller businesses and even the individual.
From the graphical rock art of 40, 000 BC to the print adverts of the 21st century, marketing communication has evolved with
We associate the phrase “social media” with the likes of digital formats such as Twitter and Facebook, far cries from wall paintings or print adverts but if you break it down:
Social: relating to society
Media: The main means of mass communication- a means by which something is communicated
Is that phrase not representative of the oldest Rock Art or Egyptian community posters? Social media is just another evolution of communication, personification and design, and judging by history, it could be around for at least the next 100 years.
Likewise, personification and social interaction have always been a core element in communicating a message. The very idea of a person communicating with us in the form of text, audio, or graphic gives a 2Dimensional advert a big sense of reality, taking itself off the medium its produced on to raise an emotion, an idea, a memory and relationship and in turn make a sale.
As a business owner, don’t think “print is dead” and likewise don’t rule out social media as a “fad”. History has shown that personification and the social element in sales is a proven method that brings success whether it be print, digital or Rock! (the medium is irrelevant).
The skill and idea of using personification to sell have been used longer than anyone of us has been alive and likely to outlive us as well. What’s
The Neanderthals invented Social Media with cave paintings
The Chinese Printed it on paper
The Germans Mass produced it with printing presses
The Tech nerds took it to the internet
Now the world owns it
And its up to you to use it……Whatever the medium.
Your ancestors used personification, marketing, print, design and social media to make a sale.
Maybe you should do the same.