Lifestyle branding is a marketing technique that goes beyond the typical jibber jabber of sales pitter patter. It empowers the idea of leadership and followers much like that of a cult, where relationships between the leader (the brand) and the followers (the customers) are built around shared … [Read more...] about How to use lifestyle branding
When building a personal brand it's imperative that you add some personality into the fold. That may sound obvious but you'll be amazed at how many people retract their personality or portray the wrong personality when creating their own personal brand. They feel that they have to lie to … [Read more...] about Does your personal brand have personality?