Authors Note: I realize that the Swastika is a controversial symbol offensive to many but the goal of this article is not to promote fascism or any modern day western connotations or offend any cultures. This article explores the historic Worldwide use of the Swastika (positive & negative) … [Read more...] about SWASTIKA – The World ‘s Best Logo Design (or not)
Logo Design is nothing new. Since the beginning of time people have used words, symbols and pictures ie.logo design and graphic design to encode messages whether it be secretly, subliminally or publicly but unless you're a programmer, historian or detective I guess there’s not much need for … [Read more...] about Deciphering Logos Designs
What is a brand identity? Think of it as your brand in a visual form or at the most basic level, anything with your logo on it. From your business cards to the giant sign on an office building, they’re all elements which compose your brand identity. It's also known as corporate identity design but … [Read more...] about Build a Brand Identity for your startup or small business
I come into contact with many businesses who want marketing advice for startups. They look for startup marketing startegies simply because they’ve never done it before. After many a chat I find that there’s a common misconception held not just by start ups but newbies to marketing in … [Read more...] about Creative guerilla marketing for startups
I run a brand identity design company and sometimes I find that a start-up will get hypnotised with the idea of branding, putting all the focus on how catchy the name should be and how cool the logo should look. The idea of a brand is aesthetically approached rather then authentically. No … [Read more...] about Seven steps for successful branding
I'm a Brand Design Expert running a small brand studio in Essex and I meet startup brands of all sorts, all the time. What I find is that startup brands or even established business tend to get the wrong idea about branding and quite frankly I don't blame them because the words brand, branding … [Read more...] about Brand, Branding & Brand Identity Design : Whats the Difference?