Over the last 10 years I’ve worked with dozens of coaches, helping to brand, market and support their businesses. These clients have been business coaches, career coaches, life coaches and even alternative coaches. It doesn’t matter what type of coach you are, in the coaching world you’ll face the … [Read more...] about How to create and brand a blazing hot coaching business
There’s one thing that everyone wants when they make a purchase and your brand needs to communicate this idea visually and through its actions. That one thing is quality. It doesn’t matter if your brand is a cheap brand or an expensive brand, a popular brand or new brand. Whatever type of brand it … [Read more...] about Your Brand is a sign of quality
You wouldn’t buy something from someone you don’t trust, would you? To solve that problem, Branding is often used like a voucher of trust. A brand symbol is like a vouch for quality to be exchanged for your cash vouchers. The whole exchange is a contract between both parties and a way of building … [Read more...] about 101 Tips to Better Branding – Building Trust as a Brand
Have you got an idea and want to create a brand from it? Or maybe you’re already in business and want to create more sales from your brand? Or maybe you’ve left your job and gone solo in which case you might be thinking about developing a personal brand. In any case you’re here because you want … [Read more...] about 101 Tips for Better Branding.
Marketing is really a bullshit way to get you to spend money on something you may not actually need and no matter how wise, un-materialistic or morally encompassed you may be, you do buy into marketing in some form or another. Marketing when done right is highly strategic and in most cases … [Read more...] about 5 fantastic brand design strategies for your business
The startup phase is one of my favourite phases of doing business. It's exciting to create the new branding for a business and help a client get started with a new website. All sorts of challenges come along and I’ll be honest, working with the client could be the biggest challenge however being … [Read more...] about 3 Truths you need to know about your design project