One mistake I made when starting up was trying to offer everything to everyone. In doing so it creates confusion for the buyer. I was concerned that I could be selling myself short if I didn’t market all my services but by packaging them all as one, you attract more buyers. This simplifies the … [Read more...] about Start Up Tip #27
I'm seeing more and more coaches take a stronger approach to branding, graphic design and marketing. They're not just setting up shop, their pushing the boat out to make sure that their seen as a unique operator amongst the crowd. I started creating logo designs and then went onto complete … [Read more...] about How to Brand a life coach?
Subliminal marketing is a common technique appearing in almost every piece of marketing psychology we see and if you're a graphic designer working on advertising pieces then you've probably utilised it yourself (without knowing). Subliminal messages in advertising graphic design to communicates … [Read more...] about Subliminal Marketing Psychology