As a designer and marketing consultant, I work with a lot of different people from different industries but for some reason, I’ve had a very good history of working with female entrepreneurs and creating websites for women.
Why? To be honest, I don’t think it’s female entrepreneurs specifically that I have success with. It’s people who are just as productive as me, people who know what they want and people who are determined to get results.
Those people appreciate the support and I think that’s why we end up working well together because that’s essentially what I do, I provide entrepreneurs with the creative support that they need, and it just so happens that a lot of people who I have worked with happened to be female entrepreneurs and in doing so I’ve produced a lot of websites for women.
So, what’s the difference between a website for a woman and a website for anyone else? Well, the gender of the website owner doesn’t matter one bit because the brand, business, marketing collateral and website should always be “customer focused” as opposed to “owner focused”.
A website should never be a website for a “woman” but it could be a website for “women”. A specific group of women if possible. And that’s how we create beautiful websites that are
Does a website for a woman have to be feminine? To a degree, and in a way, yes.
A website promoting a woman or targeting women needs to reflect a woman or relate to women and the best way to do that is to add an air of feminity to it but when doing so you have to give consideration to the term feminine.
Feminine on one hand could be described as:
On another hand it could be considered as:
To design a feminine website for women you need to find the right combination of feminine traits that reflects the cause truthfully.
For example, a female arts and crafts blog might do well to use soft pastel colours with images of pretty things like flowers and a script font to give an overtone of natural softness and femininity.
However, a strong-minded female executive promoting her consultancy to corporate enterprises may want a classic look that exudes professionalism and expertise, reflecting her identity as a businesswoman.
This type of website could use black and white as a colour theme. Sure it sounds far from being steroetypically feminine but that’s the goal; To create an identity and website that tweaks the definition of femininity to suit the cause appropriately. The stark contrast of black and white could be softened and modernised with a stylish yet strong feminine font.
The point is that the female executive is a woman and that feminity still plays a natural part of her identity so why not use that fact as a promotional tool.
In any case, there is no set rules or right or wrong answer as to how a female orientated website should look as each cause is different, requiring a different answer with creative exploration.
You need to be open to ideas but more importantly open to the fact that women come in all shapes, sizes and mindsets, each with individual problems that need solving.
The goal is to identify a set of women that want your service and design your brand and website according to their needs.
Thats how we create magnificent feminine brands and websites for women.
Take a look at some of our previous work for female entrepreneurs.
Click on images to see the full projects.